Juju Bean

Juju Bean makes nut and granola clusters for everyday snacking—wholesome ingredients turned into something genuinely fun to eat. The brand needed an identity that could carry that duality: real, better-for-you nutrition on one hand, and playful, shelf-stopping energy on the other, without tipping into the predictable, beige minimalism so much of the healthy snacking category leans on.

I led the brand identity, logo, and packaging design from the ground up. A vibrant colour palette and custom hand-drawn logo give the brand warmth and personality, while a confident, approachable typography system keeps it feeling trustworthy rather than gimmicky—health as a treat, not a compromise. I designed a full packaging range built to stop shoppers mid-aisle without losing the brand's sense of honesty and authenticity. The result is a brand that jumps off the shelf, speaks to real, nourishing ingredients without preaching, and makes healthy snacking feel like something to actually look forward to.